Leadership and Business Skills · tool 7 of 11
Giving Feedback
Giving Feedback: makes hard conversations useful and fair.
Best for: Any time, soon after the event · Time: 5–15 min
Domain: Across all domains · Focus area: Executing
How it works
The SBI model from the Center for Creative Leadership describes the Situation, the Behaviour and its Impact. It keeps feedback on facts rather than character.
- Be specific and timely.
- Describe behaviour, not personality.
- Ask for their view.
How to apply it
- Name the situation.
- Describe what you saw.
- Say what it caused.
- Ask and agree a next step.
In practice
“In Tuesday’s review, you interrupted Lea three times. She stopped contributing, and we lost her input.”
Pro tip
Give praise in the same format. It makes the hard feedback easier to hear.
Quick check
Which is behaviour rather than personality?
Sources
- Center for Creative Leadership, Situation-Behavior-Impact model
Last reviewed 2026-11-02 against the PMBOK® Guide, 8th edition · Practitioner review pending · How this guide is made